Are you planning to use your keywords for advertising?

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. If you have the exact match domain name, search engines will give your domain priority. To get links from high quality blogs, you need to create link-worthy content on your own blog …

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Start simple, but don't forget stickiness

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. And, so the reason why SEO can be …

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Keyword Research — Avoid at Your Peril

Why do we need it? The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages …

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Google recommends quality content

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. The best links to your website are …

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Google displays the mobile-friendly results first

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. How do your competitors drive traffic to their website? What are they doing on social media? Do …

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The first indication should be reporting

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t …

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Is your website underperforming and losing you money?

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

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Pick a niche-targeted username

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Besides studying your …

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Great images compliment great website copy

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Content that empathizes with …

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More traffic is a positive sign to Google too

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't …

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Measure and Improve

The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like …

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Drive traffic to a particular page of your website

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Bear in mind that your keyword or phrase should be the most frequently used term …

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Figure out what people are searching for

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. While we all enjoy seeing the keywords …

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Interview experts within your company

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Big Brands Burst to the Top

Domain to page relevancy means the page linking to your website is relevant to your domain. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Google cares the most about editorial links, or links included in article body copy …

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