Focus on ROI Instead of white hat SEO

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm …

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Create a search marketing strategy based on inbound links

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). Having this …

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Find a simple guide to LSI and read up about it

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Competitor Analysis can help you to …

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Can static pages really make a difference?

Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. In this context …

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Here's what industry insiders think about link bait

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Efficient content organization enhances the message without …

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Why have conversion rates been so crazy?

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. SEO does take time, money and effort. The fears that SEO is …

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Look at underperforming but related posts on your site

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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Leave comments on relevant websites and blogs

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Getting your website indexed is the only way that Internet marketing can be …

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Complete preliminary keyword research

Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and …

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Don’t pass over this step!

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors …

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Links are glue for your site

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Social media can be a useful tool in search engine optimization. When you write something …

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Outdated SEO techniques and what you should do instead

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

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Start mapping out a plan for action

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Links back to your site from elsewhere online are an important way to improve your search ranking; Redirect your HTTP pages to the new HTTPS version …

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