Improve engagement by utilising SEO campaigns

Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and …

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Things that make you love and hate mobile search

High authority links are great, but in my opinion, relevant links win the game every time. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Search is the #1 driver …

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Think outside the box with SEO

This is one of the many reasons why trust between your businesses is so important. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. The long tail variety specifies what the user is looking for and what …

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Take a customer focused approach to web portals

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Natural, relevant links to your site from reputable websites is what takes you to …

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Google owns roughly 70% of the search engine market share

Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list …

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Make sure that the links you build are natural

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from …

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Content is King (for now)

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph …

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The more value you can provide, the better

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

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Each piece of copy has an individual purpose

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely …

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SEO is an ever recurring expense

Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Google collects user data on your site and makes further ranking decisions to …

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Where in search results does my content appear?

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Building links is one thing, but you can also earn links if you put out great content. Link building is a long-term project that never ends, and it is a …

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SEO LSI keyword analysis best practice

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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Actively seeking links can and should penalize your website

Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Relevance is the key issue when choosing the right keywords. Keep in mind that the more specific and niche the keywords, the better. Technical SEO is the …

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