Layout, formatting and stickiness combine to make great SEO

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

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Create resources that people want

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Link, link and link some more

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Local SEO refers to making a company's website more visible on …

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Identify and remove duplicate content

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. When website copy contains a wider variety of terms and keywords all relative …

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You have an opportunity to write something and rank highly

Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. ‘Content is the King’, it …

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Experience-based competitive audits

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Some Google searches show a descriptive box at the top of the search results. Google calls …

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Social media headline writing is a completely different art entirely

With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. Link farming, buying links, getting links from any site (not just your …

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Social media as a syndication platform

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. Don’t use hidden text or links on your website to optimize your site for search engines. Some webmasters will try to make text or links invisible to visitors …

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It’s time to revolutionize our approach to quality content

As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Discover your LSI keywords and make sure you use these throughout your article. Particularly in the first paragraph of text, the body of content, for links anchor texts and in …

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