Let's follow LSI best practise

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …

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Make rankings the main focus of your marketing tactics

It’s fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. An authority on a topic can speak at length about it. Thin content can be defined as …

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How do you feel about long tail search now?

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Self-publishing Parasite SEO based purely on link research

Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Page copy should be informative and …

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Things you most likely didn't know about splogs

Paid ads are increasingly getting much more reach. If you plan to do some basic SEO, it is must that you know how search engines work. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site …

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The steps needed for putting search queries into action

If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. From other SEO agencies to advertising the greater your exposure online the more others will …

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Search marketing implications related to analytics

Optimise your website content for the best organic reach possible. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is …

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Building Relationships With Authoritative Local Sources

Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly …

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Look for scraped content on your site

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Create a list of the top 10 keywords …

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Why long keyphrases?

Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to …

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Enhance your CTR and user experience

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these …

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Tailor to shoppers, not search engines

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? You shouldn’t wait passively for people to finally …

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See what keywords you already rank for

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Links and more commonly known as backlinks to all SEO …

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Avoid paid links that do not use the rel=nofollow attribute

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine …

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Learn more about Page speed and SEO

More and more, search engines have begun to incorporate social context into their search results. There is no exact word count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Employ keyword targeting. This is the …

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There is a difference between SEO and SEM

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Keyword Research is the first and foremost step that should come to your mind while beginning with …

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