Can CTR help improve my search engine placement?

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t …

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Reach out to influencers known for your topic

A strong online presence is essential for any business to be competitive. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. Infographics are everywhere. Some good - some …

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Self-publishing Parasite SEO based purely on gateway sites

Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn’t cost you more than buying a bunch of bad links, and you can ultimately achieve much better results, it just requires more …

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The best place to hide a flower is the second page of Google search

Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles …

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Its all about keyword research

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you …

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Wait. Are doorway sites really that simple?

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Google …

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The death of blogs

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Whenever your …

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Latest developments in scraping

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. If a given site …

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In Mobile Search, Top 10 Is Actually Top 3

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 You need to look at your website’s analytics to see what actually happens there. Link building …

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Technical aspects of building links

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Although lead …

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Page load speed

SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL …

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Launch a "Scholarship" contest or a giveaway campaign

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be …

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Your Customers are searching their query in different ways

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals …

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Relevance, not quality

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the …

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What is the number of domains that link to your target page?

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. If you decide to do SEO on your own …

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Keep Your Content Simple

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of …

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The reason you want natural, helpful, informative links

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. You can find valuable data …

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Avoid paid links that don't use the nofollow attribute

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Reviews tell what other …

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Content production with limited resources

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. If you plan to do some basic SEO, it is must that you know how search engines work. Does having keywords in your domain URL benefit your search ranking …

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Write Intent-Driven Content

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Unsurprisingly, larger …

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Use simple and obvious terms that are easy to understand

Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. If a URL is too long then it misses out on the benefit of having any keywords within it …

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