What's the difference between SEO and paid Google ads?

A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. Although you may now have a …

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Be mindful of structure

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic …

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Effect of keyword density on my rankings

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Ensure that your site is set to load at either www.domainname …

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Measure and Improve

The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like …

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The reason you want natural, helpful, informative links

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. You can find valuable data …

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Identify and target the best keyword

CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested …

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Low Hanging Fruits (LHF)

First, stop assuming SEO is dead because the rules changed. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to …

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Avoid paid links that don't use the nofollow attribute

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Reviews tell what other …

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Drive traffic to a particular page of your website

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Bear in mind that your keyword or phrase should be the most frequently used term …

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Make a list of the problems you solve for ideal clients

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Each piece of copy has an individual purpose

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely …

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Organic search leads have a high close rate

Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. Links that are going from one page to another within the same domain are called internal links. The process itself is referred to …

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Figure out what people are searching for

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. While we all enjoy seeing the keywords …

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Figure out your audience and message

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Every page of your website (if optimal) represents an opportunity to rank that page and …

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Links are glue for your site

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Social media can be a useful tool in search engine optimization. When you write something …

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Experience-based competitive audits

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Some Google searches show a descriptive box at the top of the search results. Google calls …

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Identify and Track Your Best Prospects

This methodology has been very successful at improving overall whole page relevance while still being adaptable to new sorts of answers. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? When creating new content ask yourself: what the goal …

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Avoid paid links that do not use the rel=nofollow attribute

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine …

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SEO is an ever recurring expense

Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Google collects user data on your site and makes further ranking decisions to …

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Identify and remove duplicate content

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Google just needs evidence that what is on a particular website is relevant to it’s viewers. Before …

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Refresh your website to match your message

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

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Librarians to marketers

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. Numerous self-called experts are out there giving different tips and …

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Stay Away From Established Markets

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) In establishing domain names, you may come across articles, which may suggest not to make use of …

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Content production with limited resources

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. If you plan to do some basic SEO, it is must that you know how search engines work. Does having keywords in your domain URL benefit your search ranking …

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Google does not always ignore nofollow links

The main text content on the page must be unique to avoid Google’s page quality algorithms. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication …

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Quality pages are what Google wants to rank

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Content gating is a popular strategy to boost conversions on your site. For …

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How Google's +1 Button Affects SEO

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. We …

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Interview experts within your company

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Outdated SEO techniques and what you should do instead

We all know that getting backlinks (a.k.a. inbound links) from trusted websites is a great way to give your website’s search rankings a boost. However, there’s also a dark side to backlinks. If Google suspects that there are spammy, low-quality sites linking to your site, your …

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SEO for Raw Traffic

Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors …

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Start mapping out a plan for action

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Links back to your site from elsewhere online are an important way to improve your search ranking; Redirect your HTTP pages to the new HTTPS version …

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Make your site fast

If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. You …

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SEO competitor link profile analysis best practice

You can speed up the process of getting useful links by connecting with content curators. Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not …

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Where in search results does my content appear?

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Building links is one thing, but you can also earn links if you put out great content. Link building is a long-term project that never ends, and it is a …

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Google Panda, Penguin & Hummingbird: Everything You Need to Know

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and …

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Keep a strong focus on the one keyword phrase

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't …

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Social media headline writing is a completely different art entirely

With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. Link farming, buying links, getting links from any site (not just your …

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Write Intent-Driven Content

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Unsurprisingly, larger …

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