Why long keyphrases?

Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to …

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Make sure that the links you build are natural

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from …

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What steps you can take to improve loading times

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms …

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The important factor here is specificity

Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that …

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Pick a niche-targeted username

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Besides studying your …

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Content is King (for now)

Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph …

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In Mobile Search, Top 10 Is Actually Top 3

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 You need to look at your website’s analytics to see what actually happens there. Link building …

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Technical aspects of building links

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Although lead …

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Enhance your CTR and user experience

SEOs constantly work to get new links connecting to their sites that are from sources of high authority. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these …

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Great images compliment great website copy

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Content that empathizes with …

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Write less, repurpose more

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too …

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Use keyword research to choose the right terms for Google

Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Use description meta tags to provide both search engines and users with a summary of what your page is about! Most blogs and websites …

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Complete preliminary keyword research

Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and …

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Landing page experience

If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? Know your audience surveys and your analytics software can help you get a better picture of your typical visitor or …

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Personalization counts

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links While designing a new house, don’t you want to ensure …

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Identify and remove duplicate content

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. When website copy contains a wider variety of terms and keywords all relative …

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Removing unnecessary plugins from Wordpress

The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. There have been a number of …

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Look at underperforming but related posts on your site

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. You can speed up the process of getting useful links by connecting with content curators. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and …

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Google Penguin is specific to the quality of links

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough …

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Will the methods of SEO change over time?

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you …

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You have an opportunity to write something and rank highly

Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. ‘Content is the King’, it …

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Page load speed

SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL …

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Have direct links from your homepage to your most important pages

Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog …

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Use more than one search engine

Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products …

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Launch a "Scholarship" contest or a giveaway campaign

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be …

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More traffic is a positive sign to Google too

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't …

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Tailor to shoppers, not search engines

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? You shouldn’t wait passively for people to finally …

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Your Customers are searching their query in different ways

Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals …

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Relevance, not quality

Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the …

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Use social media channels to expand your reach

Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information …

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Why Do SEOs Use Keyword Phrases?

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just …

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Why SEO Is Actually All About Content Marketing

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements …

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What is the number of domains that link to your target page?

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. If you decide to do SEO on your own …

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Make sure your website is indexed in Google

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product …

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See what keywords you already rank for

Content gating is a popular strategy to boost conversions on your site. For instance, you can grow your list by blocking a small section of your content for subscribers only, which encourage your readers to sign up for your list. Links and more commonly known as backlinks to all SEO …

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The more value you can provide, the better

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

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Be clear, truthful and accurate

There are many successful blogs out there with incredibly popular and well converting giveaways. Sometimes we just get into the loop and don’t really realize what and why we are doing what we’re doing. You should never make your site too complicated, as it is important that search …

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Don’t pass over this step!

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors …

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Keep Your Content Simple

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of …

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