Headings and trust rank

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. Like news articles, content that includes statistical reports will also go out of date. Try to create a one-stop solution for your customer’s conversion. Trustworthy sites tend to link to other …

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Think outside the box with SEO

This is one of the many reasons why trust between your businesses is so important. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. The long tail variety specifies what the user is looking for and what …

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Here's what industry insiders think about link bait

Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Efficient content organization enhances the message without …

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The secret behind authority sites

My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If you do ever suffer a penalty, you may find that more than one of your sites is affected (“tarred with the same brush …

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Take care when dealing with anchor text

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

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The best place to hide a flower is the second page of Google search

Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles …

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The hidden agenda behind 301 redirects

Rather than focus on obtaining followers, it is better to spend your time creating relationships with people. You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO …

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Its all about keyword research

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you …

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Search marketing implications related to analytics

Optimise your website content for the best organic reach possible. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is …

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Wait. Are doorway sites really that simple?

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Google …

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The death of blogs

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Whenever your …

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Improve engagement by utilising canonical URLs

A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to …

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Latest developments in scraping

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. If a given site …

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Why have conversion rates been so crazy?

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. SEO does take time, money and effort. The fears that SEO is …

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Take a customer focused approach to web portals

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Natural, relevant links to your site from reputable websites is what takes you to …

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Think of ways to stand out from the crowd

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and …

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Create resources that people want

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Look at underperforming but related posts on your site

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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Most of all, earn Google's trust

Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website. Not all links are created equal. Some sites provide better SEO juice than others. Use long tail keywords that are very …

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Google recommends quality content

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. The best links to your website are …

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Link, link and link some more

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Local SEO refers to making a company's website more visible on …

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Backlinks matter

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page …

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The secret to engaged readers

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Stop …

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Understanding the rationale behind SEO

Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. Most search …

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SEO stands for Search Engine Optimization

Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but …

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Building Relationships With Authoritative Local Sources

Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly …

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Focus on what you do best

If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read …

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Google displays the mobile-friendly results first

Local sponsorships can be another course of action for building local links. You can sponsor or donate to any local club/organization or society. Also, you can choose to sponsor a meetup group. How do your competitors drive traffic to their website? What are they doing on social media? Do …

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Leave comments on relevant websites and blogs

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Getting your website indexed is the only way that Internet marketing can be …

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Broken Inbound Link Building: How to approach this

There are various aspects of technical mobile SEO that you should take into consideration to optimize your website for mobile search. The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. On Page …

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Google owns roughly 70% of the search engine market share

Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list …

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Look for scraped content on your site

The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more than entertainment. Create a list of the top 10 keywords …

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SEO can help you with your offline sales

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. How bad hosting can …

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The first indication should be reporting

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t …

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How do you present SEO services?

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore …

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Is your website underperforming and losing you money?

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

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SEOs don't know if unnatural links work or not

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Make sure your site is up to par. Speed is critical; the user …

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Do you struggle with optimizing your blog posts for search?

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to …

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