The secret behind metrics

Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted …

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Clarification about SEM

But before that, let me make you familiar with digital marketing, Seo, and related terms. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in …

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Reach out to influencers known for your topic

A strong online presence is essential for any business to be competitive. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. Infographics are everywhere. Some good - some …

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Start simple, but don't forget stickiness

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. And, so the reason why SEO can be …

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Can static pages really make a difference?

Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. In this context …

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Tell me more about canonical URLs

As a result, your website won’t rank in the search engines. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. However, it takes many years of industry experience to notice trends and developments to help you find …

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Define your goals with regards to bounce rates

Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to …

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The steps needed for putting search queries into action

If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. From other SEO agencies to advertising the greater your exposure online the more others will …

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Think outside the box with SEO

This is one of the many reasons why trust between your businesses is so important. Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. The long tail variety specifies what the user is looking for and what …

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Take care when dealing with anchor text

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

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Create resources that people want

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Google owns roughly 70% of the search engine market share

Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by Bing, Google, and other search engines are reactions to deceptive marketing practices. The guidelines are as close as you will get to having a check list …

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Why long keyphrases?

Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to …

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The important factor here is specificity

Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that …

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Technical aspects of building links

Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? SEO criteria frequently changes and becomes more difficult, so many website owners (and so-called SEO professionals) fall out of their practice claiming that SEO is dead. Although lead …

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Identify and remove duplicate content

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. When website copy contains a wider variety of terms and keywords all relative …

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Will the methods of SEO change over time?

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you …

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Launch a "Scholarship" contest or a giveaway campaign

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be …

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Make sure your website is indexed in Google

Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product …

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The more value you can provide, the better

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

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Be mindful of structure

The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic …

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Effect of keyword density on my rankings

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Ensure that your site is set to load at either www.domainname …

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Measure and Improve

The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like …

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Avoid paid links that don't use the nofollow attribute

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Reviews tell what other …

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Links are glue for your site

If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Social media can be a useful tool in search engine optimization. When you write something …

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SEO is an ever recurring expense

Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. Google collects user data on your site and makes further ranking decisions to …

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Refresh your website to match your message

Google now supports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will …

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Start mapping out a plan for action

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Links back to your site from elsewhere online are an important way to improve your search ranking; Redirect your HTTP pages to the new HTTPS version …

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Write Intent-Driven Content

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Unsurprisingly, larger …

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Big Brands Burst to the Top

Domain to page relevancy means the page linking to your website is relevant to your domain. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Google cares the most about editorial links, or links included in article body copy …

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There is a difference between SEO and SEM

Google’s algorithm takes into account users’ interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Keyword Research is the first and foremost step that should come to your mind while beginning with …

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