Focus on ROI Instead of white hat SEO

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm …

more ...

Create a search marketing strategy based on inbound links

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). Having this …

more ...



Let's follow LSI best practise

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …

more ...

Adopt a customer centric view of keyword density

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

more ...


Improve engagement by utilising SEO campaigns

Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and …

more ...

Beginner's guide to trust rank

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

more ...

Keyword Research — Avoid at Your Peril

Why do we need it? The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages …

more ...


Headings and trust rank

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. Like news articles, content that includes statistical reports will also go out of date. Try to create a one-stop solution for your customer’s conversion. Trustworthy sites tend to link to other …

more ...

The best place to hide a flower is the second page of Google search

Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. Simplicity is underrated. You don’t want to have visitors relying on the back button to get around your site, running in circles …

more ...


Wait. Are doorway sites really that simple?

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Google …

more ...

The death of blogs

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Whenever your …

more ...

Latest developments in scraping

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. If a given site …

more ...

Take a customer focused approach to web portals

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Natural, relevant links to your site from reputable websites is what takes you to …

more ...

Think of ways to stand out from the crowd

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and …

more ...

Google recommends quality content

Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. The best links to your website are …

more ...

Link, link and link some more

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. Local SEO refers to making a company's website more visible on …

more ...

Understanding the rationale behind SEO

Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. Most search …

more ...

SEOs don't know if unnatural links work or not

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Make sure your site is up to par. Speed is critical; the user …

more ...

What steps you can take to improve loading times

When you build a brand community on improving UX, your brand will always stand tall and stay ahead of search engines. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms …

more ...


In Mobile Search, Top 10 Is Actually Top 3

How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 You need to look at your website’s analytics to see what actually happens there. Link building …

more ...

Great images compliment great website copy

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. Content that empathizes with …

more ...


Complete preliminary keyword research

Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and …

more ...

Tailor to shoppers, not search engines

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? You shouldn’t wait passively for people to finally …

more ...

Why Do SEOs Use Keyword Phrases?

Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just …

more ...

Why SEO Is Actually All About Content Marketing

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements …

more ...


The reason you want natural, helpful, informative links

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. You can find valuable data …

more ...

Drive traffic to a particular page of your website

Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Bear in mind that your keyword or phrase should be the most frequently used term …

more ...

Each piece of copy has an individual purpose

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Social platform optimization - Your linkeraiti and my linkeraiti are two entirely …

more ...

Figure out what people are searching for

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. While we all enjoy seeing the keywords …

more ...

Avoid paid links that do not use the rel=nofollow attribute

Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine …

more ...

Quality pages are what Google wants to rank

If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Content gating is a popular strategy to boost conversions on your site. For …

more ...

SEO for Raw Traffic

Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors …

more ...