Are you planning to use your keywords for advertising?

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. If you have the exact match domain name, search engines will give your domain priority. To get links from high quality blogs, you need to create link-worthy content on your own blog …

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How do you feel about long tail search now?

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Utilize social media for link building and building a brand

Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and voila! Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will …

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Things you most likely didn't know about splogs

Paid ads are increasingly getting much more reach. If you plan to do some basic SEO, it is must that you know how search engines work. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site …

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The steps needed for putting SERPs into action

No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Google’s algorithms are incredibly good at finding relevant content, especially to answer specific questions. To improve the content, backlinks, and keyword optimization of your website, a good SEO …

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Search marketing implications related to analytics

Optimise your website content for the best organic reach possible. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is …

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Improve engagement by utilising canonical URLs

A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating interesting content that your followers would actually like to …

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Why have conversion rates been so crazy?

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. SEO does take time, money and effort. The fears that SEO is …

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Backlinks matter

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page …

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SEO stands for Search Engine Optimization

Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but …

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Focus on what you do best

If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Remember: Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read …

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Leave comments on relevant websites and blogs

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Getting your website indexed is the only way that Internet marketing can be …

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Is your website underperforming and losing you money?

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

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Google Penguin is specific to the quality of links

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough …

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You have an opportunity to write something and rank highly

Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. ‘Content is the King’, it …

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Page load speed

SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL …

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Use more than one search engine

Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products …

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Use social media channels to expand your reach

Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information …

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Keep Your Content Simple

Links have always been a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of …

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Experience-based competitive audits

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Some Google searches show a descriptive box at the top of the search results. Google calls …

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Librarians to marketers

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. Numerous self-called experts are out there giving different tips and …

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Stay Away From Established Markets

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) In establishing domain names, you may come across articles, which may suggest not to make use of …

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Content production with limited resources

Keep in mind that you must write for your readers, and not for Google’s spiders. Don’t do keyword stuffing. If you plan to do some basic SEO, it is must that you know how search engines work. Does having keywords in your domain URL benefit your search ranking …

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Google does not always ignore nofollow links

The main text content on the page must be unique to avoid Google’s page quality algorithms. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication …

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Where in search results does my content appear?

What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Building links is one thing, but you can also earn links if you put out great content. Link building is a long-term project that never ends, and it is a …

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Social media headline writing is a completely different art entirely

With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. Link farming, buying links, getting links from any site (not just your …

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Do a spring cleaning

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. The size of your images can have a big impact on your overall site …

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Checking for Links for SEO

Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply …

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