Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. SEO does take time, money and effort. The fears that SEO is too complicated, technical, gimmicky and involve possible penalties are common misconceptions people new to SEO have. Once you learn more about SEO yourself, you’ll become more comfortable and confident to implement your own strategy or work closely with an agency. Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. One way search engines derive intent is by classifying queries into intention categories.

Improve engagement by utilising SERPs

SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. Another way to find places Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well. A search engine is a powerful piece of software that utilizes algorithms. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic.

Can social media really make a difference?

Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs.

Drop Keyword in First 100 Words

Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Gaz Hall, an SEO Expert from the UK, said: "Quality link building is more about creating relationships, not exchanging links."

Why have conversion rates been so crazy?

Not every spot on your website will give your keyword phrases the same exposure and SEO power. In a content’s structure the best places to put your keywords are headlines, subheadings, bolded sections within a text and anchor texts (copy that describes links). To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details?