The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years.

Reasons that marketers love SEM

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. Choose three primary keywords Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... and have a list of others to target. When you improve those keywords, choose three more. Push your content to your social media profiles by integrating it with your blog, but don’t do it in a manner that’s “me, me, me” share other things too. Page descriptions are displayed in search results and when pages are shared on social media so good descriptions can help improve click-through rates. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners.

Fun with text links for now

Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android. When a word can have several meanings, like penguin, a semantic system evaluates the meanings of other words in the query. Build your site with a logical link structure. Every page should be reachable from at least one static text link.

This story about meta tags will haunt you forever

It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Repetition is key to this type of research. Gaz Hall, from SEO Hull, had the following to say: "So don’t just think about clicks alone, you should also think about conversion rates."

Unexpected ways duplication can help with getting your website noticed

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Since I'm always shocked by New Media Now, in this regard. the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. Every search engine has software, known as Crawler or Spider (in case of Google it is Googlebot), that crawls the webpage content.