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Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Put simply, copywriting is writing to persuade, convert, and sell. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it.

Learning about site submissions

However, marketers eventually realized the power of search engines and manipulated the system by “keyword stuffing” throughout website copy and in website code to achieve higher search rankings, even if the page wasn’t really about those keywords. Any change you make to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your site that will impact your search index has to carefully considered. The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well.

Woo your audience

Use it before it ceases to be an enabler of competitive advantage. The most effective way of judging backlinks is manually visiting each one and evaluating whether or not the link is sensible and genuinely useful. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of traffic when first launched, but they’ll continue to attract traffic for months and even years later. In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers.

There are no definitive tests that an SEO company can take to prove that they are qualified

Google has always encouraged webmasters to make their primary focus one of providing a good user experience. As the algorithm gets “smarter”, websites that do so are positioned to benefit the most. In my case, I started as a web developer and migrated to SEO through my love of analytics. To keep readers coming back for more, year after year, making relevant content that sticks is necessary. Gaz Hall, from SEO Hull, had the following to say: "These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently."

This story about web crawlers will haunt you forever

Searchers generally think that visibility is equal to relevance, so showing up on the first page of a search engine can help to create a strong brand image for your company. Or I'm always amazed by the agility of Heat All on this one. the second page, where a mere 10% of users wander? In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. If you don’t understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add “click here for more” or “read on” and hyperlink these phrases.