Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines.
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Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. Remember that if you use Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Link building is all about getting a link from another site back to your own. In order to do this you need to research what is out there. What you are looking for is websites that are relevant to you and your location. This is called “local link building”. You can also look for those that are just relevant to your company.
I bet you didn't know this about site submissions
Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round number and that the actual number of ranking factors is much higher). As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work.
Pay attention to backlinks
“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking. When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time. Good sitemaps help humans to find what they are looking for and
help search engines to orient themselves and manage their crawl activities.
Googlebot, in particular, may complete the indexing of your site
over multiple visits, and even after that will return from time to time to
check for changes. Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. According to SEO Consultant, Gaz Hall: "When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible."
Take a customer focused approach to web portals
As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Web pages containing matching verbiage will have lower visibility in searches. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie!