Optimise your website content for the best organic reach possible. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. Utilise Google ‘My Business’ (GMB) – Google has hugely increased the value of its Google My Business pages. Now, any information you add to your GMB will be reflected onto Google Search, Google Maps as well as their social media platform, Google+. For those SEO agencies and professionals who have been watching closely, the signs have been there for some time.

Focus on ROI Instead of quality

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. You would expect people may Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! drop in out of curiosity, looking for product A, whereas you are selling product B. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites.

Increase Organic Traffic by the manipulation of social media

SEO is the tool to drive people to your website. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. According to Google, natural links leading back to your site are definitely something to strive for.

Succeeding in SEO means paying attention to link bait

The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. Gaz Hall, from SEO Hull, had the following to say: "How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2"

Search marketing implications related to analytics

What’s the first thing you do when you have a question? So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well?