Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers
Follow an on-site SEO checklist
See what keywords are most popular in each country you’re targeting, and
optimise the pages on that country’s section of your website accordingly. Also,
remember that even a correct and accurate translation of a keyword or term
may not be what people actually use to search for a product or service locally. Let’s begin with something
practical Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! – think of all the important topics our website is about. Don’t try and come up with every keyword variation, but do group your ideas in topic buckets – each bucket covering a page or closely related set of pages. At the same time, you also need to consider something called ‘LSI’ or ‘Latent Semantic Indexing’. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don’t just use the exact keyphrase but be sure to use lots of relevant and related language. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change.
SEO and SEM will help YOU be the solution Google presents to its searchers
Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. In general, though, focus
on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page!
It’s a win-win SEO strategy!
ocial Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. One of the biggest challenges websites face today when trying to bring in and retain customers is the user experience on the site. Gaz Hall, from SEO Hull
, had the following to say: "Adjusting your keyword distribution gives you power to change your campaign over time."
SEO for Raw Traffic
If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. It may seem quite
fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about.