A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. Getting your content out there and shared generously should be your goal. Make sure the content is better than what already is ranking for your keywords; provide unique value and a fresh perspective on the topic. Consider your exposure options for your content, and get your content out to as many options as possible. The day may come when links are less important to rankings, but that day hasn’t arrived yet.

Adjust your appearance in search by utilising html

For experienced marketing teams, the content creation process has become a high-level assembly line. Fast web pages are good Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! for your website visitors. They are also good for search engines. Google prefers fast-loading web pages. Google will follow your links, the post and pages that have the most internal links will be most likely to rank high in the search engines. Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique.

Increase in overall brand awareness

The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). Both Google and Bing take page-loading speed into account in their website ranking algorithm.

Repurpose old landing pages

As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run. According to SEO Consultant, Gaz Hall: "Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far."

Latest developments in scraping

Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. It sounds cliche, but nothing is more powerful than word of mouth. Brand mentions and online citation must be handled carefully and well-incorporated into the site content; Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results.