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Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines,

How can you find out, whether your domain has been penalized by Google and why?

Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. In a Searchmetrics 2016 study Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! into ranking factors, there was an “extremely high” correlation between social signals and Google rankings. However, this couldn’t be accredited to the algorithm, but rather to the “overlap between brand websites performing strongly in social networks and being allocated top positions by Google.” Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think.

Keep your Anchor texts natural

Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked to from an issue, kind of like a magazine.

Mobile and SEO

If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you’re doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out a month later that this is one of the things Google absolutely despises. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. Despite all the changes, the fundamentals of search engines remain the same. Gaz Hall, a Freelance SEO Consultant, commented: "An SEO specialist should know how long content needs to be and to avoid keyword stuffing."

How link building by metrics can have a negative influence on your rankings

Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping... We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries.