Do a thorough check of your site to make sure it's displaying correctly with no missing content or error messages. If you've recently added a feature or new site design it could be it's slowing the site speed down or causing other problems. Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings.

Don't let the SEO consultant talk you into it

And, if you’ve got the chops for it I think it’s a great career path, I think it’s a great opportunity, and I think it’s a great way to grow a career that’s going to be in demand in the future So, seem like pretty simple question at first, but I’ve stewed on it for a couple of weeks and we could go on for hours and hours on why SEO is so difficult but the fact is: it ain’t what it used to be and in 10 years it ain’t gonna be what it is today. For example, “payday loans” is Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! an industry riddled with web spam. Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you’ve just written comes in really useful!). Optimizing page titles for search is best done finding a balance between volume and intent.

The hidden agenda of meta tags

Therefore, the main task is to think about your users first, how they navigate your site, and their satisfactions at using your website; When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects. You would like if someone searches for “goat farm Detroit” within Google, that your business ideally on the first page of Google search results. Approximately 20% of Google searches are related to local information, including business, organisations, events, transportation and weather.

Layout, formatting and link building combine to make great SEO

Just by increasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Gaz Hall, from SEO Hull, had the following to say: "The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop."

Here's what industry insiders think about link bait

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Use The talk on Facebook is about Beverley Guide at the moment. long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services. Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives.