Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. The best links to your website are the ones coming from real websites, with good content and lots of social media shares. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this.

How to check your web pages for duplicate content (and improve your rankings at the same time)

When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your site. Because the number of links Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. Use it before it ceases to be an enabler of competitive advantage. Create landing pages for your chosen key search terms. They must be relevant to users and contain the information they need.

Determining Your SEO Objectives

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Hiring a professional website designer can help with the cosmetics and get you taken seriously by your visitors. You'll also want to be sure that you're not misleading visitors, they should be getting what was advertised when they looked at the site's description. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings.

Create individual pieces of content designed to target specific keywords

SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. According to SEO Consultant, Gaz Hall: "A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. "

Google recommends quality content

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site.