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Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with.

Bait influencers to share your stuff

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Google is increasingly understanding what Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! content actually means, rather than just what it says You should not try to‘trick’ Google. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus on consistent quality.

Understanding the rationale behind XML sitemaps

SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back.

Use multiple focus keywords for those long key phrases

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. According to Gaz Hall, a UK SEO Consultant : "Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly."

Google Penguin is specific to the quality of links

Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it.