From other SEO agencies to advertising the greater your exposure online the more others will start to see you as a desirable prospect to work with. Basically, while in times of building a new site the SEO plan is exercised, but if it is already built, and you are incorporating …

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm …

Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization). Having this …

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Competitor Analysis can help you to …

Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others that then link back to you. This cross-linking is wrong; Google likes everything to appear natural and random. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted …

Long form content is an inbound marketing strategy that is being used by organizations in many different industries. In order to take advantage of long form content in your organization’s marketing, consider adding these tips and ideas to your strategy. Search engine optimization, while a very technical practice, is …

Research topics for an infographic that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. Over the years, there have been many fundamental changes and updates to the ways in which Google, and …

Absolutely! Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. A tool that is useful for keeping track of your character count is Nightbird. Ensure the number of visits and new visitors from within your target market is increasing.

The most …

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar "black hat" techniques that seek to game search results. Searchers make mental notes of the rankings for …

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Over time, the search engines have …

If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Without …

This is why a lot of Google’s algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. However, if you are going to start your own blog to support your business, you need to make sure that …

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t …

But still you face other challenges. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in …

It is important to use links and get the reader to better understand the matter by linking relevant data to your content. However, some SEO experts feel proud about using excessive linking strategies to gain positive outcomes in the form of a good ranking. There was a time when “keyword …

The key to a successful list post is no more complicated than including a large number of quality items. If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. What’s more; it’s totally free! Producing content that ranks well …

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …

And that is why SEO is so difficult, in my view. To truly stay on top of everything, you will need the help of bots. Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need …

There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't …

It’s fairly straightforward to find local Meetups, seminars, and conferences covering the SEO topic areas you will want to start following such as site speed optimization, content marketing, or user experience design. An authority on a topic can speak at length about it. Thin content can be defined as …

But before that, let me make you familiar with digital marketing, Seo, and related terms. In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in …

Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only …

Longer posts (1,500 words +) also enable you to provide more value for readers, which helps you establish authority and expertise. Chances are good your site already has some evergreen articles, whether you intended to make them evergreen or not. Put simply, copywriting is writing to persuade, convert, and sell …

The modern SEO seems to be focusing more on user experience. Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list by priority or relevance to your business. And divide the words into “transactional” or …

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. The truth is that you can get bad links every day. Your competitors don’t want your website to rank …

While this may seem like a great idea at first, it’s critical to realize that without proper SEO handling, this can also create external duplicate content. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value …

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. If you have the exact match domain name, search engines will give your domain priority. To get links from high quality blogs, you need to create link-worthy content on your own blog …

A strong online presence is essential for any business to be competitive. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. Infographics are everywhere. Some good - some …

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

The SEO method involves not only making an adjustment to the website itself but also work on the wider internet to build a site's authority and position. Why are links so important? Firstly, links are the connecting paths of the internet, the primary way to move from one site to …

Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. Quality content, in other words lots of original, error-free …

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Instead of casting a wide net capturing numerous different types of football boots, you could narrow the search down to yellow football boots. And, so the reason why SEO can be …

Domain to page relevancy means the page linking to your website is relevant to your domain. Ideally page titles should include the search term for which the website has been optimized. It’s critical to understand as much as possible about the website, past SEO efforts and industry as possible …

The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. Permalinks are the permanent URLs for your web pages, posts, categories and tag …

Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. Search Console shows your average position for each of the keywords you rank for and how many impressions and clicks this brings you. In this context …

Well-written alt text can improve search rankings because search engines will check these for relevant keywords. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Page copy should be informative and …

Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and voila! Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will …

Instead of buying links, you can invest in creating high quality content and promoting your site in a way that attracts natural backlinks. Taking this approach doesn’t cost you more than buying a bunch of bad links, and you can ultimately achieve much better results, it just requires more …

Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and …

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

As a result, your website won’t rank in the search engines. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. However, it takes many years of industry experience to notice trends and developments to help you find …

If you’re writing on behalf of your business, then you’re going to need to make the most of a dedicated team to ensure that you achieve the best results. This sort of content stays fresh as new people come looking for information. Put more simply, SEO will allow …

Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Which pages and posts are …

Why do we need it? The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to their users would be ranked higher than less credible resources in search results pages …

Paid ads are increasingly getting much more reach. If you plan to do some basic SEO, it is must that you know how search engines work. What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site …

Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to …

Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. As SEOs we always want to understand the impact of site changes. Yet analyzing …

If users consistently ditch your site, it’s a sign the content doesn’t match up to their expectations. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. From other SEO agencies to advertising the greater your exposure online the more others will …

No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Google’s algorithms are incredibly good at finding relevant content, especially to answer specific questions. To improve the content, backlinks, and keyword optimization of your website, a good SEO …

High authority links are great, but in my opinion, relevant links win the game every time. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Search is the #1 driver …